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Note that you could also "cross-redeem", i.e. take points from a regular purchase and redeem them against a priceline purchase and vice versa. This gave you an effective rate of 1.67% for regular purchases redeemed against priceline ones and 5.5% for priceline purchases redeemed against regular ones.
Someone at Barclays probably eventually realized this was too good to be true too, and so in 2022 they introduced the new Priceline VIP Rewards credit card. The earning structure, on paper, got better, because in addition to the earnings with the original card, gas and restaurant purchases would now earn 2 points per dollar spent. They added a rather dubious VIP Gold status as a "perk", as well as reimbursement of TSA PreCheck or Global Entry application fees once your annual spend exceeds $10,000. But the all of the redemption bonuses went away — all purchases now redeemed at 1% and there was no redemption refund. So even non-priceline purchases got a worse redemption rate on this card than the old one!
Of course, the old card is no longer available. However, the reason this matters is because for those who still have the old card, Barclays will tempt you to "upgrade" with this brilliant wording: